Grey Day is New Balance’s tribute to its iconic grey colourway — a symbol of authenticity, versatility, and timeless style. Originally designed in the 1980s to complement the concrete backdrop of urban road running, New Balance grey quickly stood out, becoming a global staple across sport, street, and culture.

This year, New Balance continues the legacy with a series of new and classic footwear and apparel releases, including the return of favourites like the M1000, 1906 Loafer & 9060.

Built for anyone and wearable anywhere, New Balance Grey is more than just a colour — it’s a statement.

Shop the latest Grey Day collection now.